Direct bookings are reservations made directly with the hotel, bypassing third-party intermediaries like Online Travel Agencies (OTAs). Encouraging direct bookings provides several benefits: Strategies and Best Practices to Increase Direct Bookings 1. Optimize the Hotel Website 2. Offer Exclusive Perks for Direct Bookings 3. Invest in Digital Marketing 4. Leverage Loyalty Programs 5. Improve Communication … Continue reading Why Should Hotels Increase Direct Bookings?