Author: Reza Karbaschian
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Biais de Représentativité
Le biais de représentativité est un biais cognitif qui amène une personne à juger la probabilité d’un événement ou la caractéristique d’un individu en se basant sur sa ressemblance avec un prototype ou un stéréotype préexistant, plutôt que sur des données statistiques ou une analyse rationnelle. Exemple : Un manager pourrait supposer qu’un candidat à…
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Biais de Confirmation
Le biais de confirmation est un biais cognitif qui pousse une personne à privilégier les informations qui confirment ses croyances, opinions ou hypothèses préexistantes, tout en ignorant ou en minimisant les informations contradictoires. Cela se manifeste souvent par une tendance à rechercher, interpréter ou se souvenir des informations d’une manière qui renforce ses idées initiales.…
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How the 2026 FIFA World Cup Could Impact Montreal’s Hospitality and Tourism Industry
The 2026 FIFA World Cup, co-hosted by Canada, the United States, and Mexico, is one of the most anticipated global events in recent years. While Montreal is not a host city, its proximity to Toronto—one of the Canadian host cities—makes it a prime destination for spillover tourism. This raises the question: How will this monumental…
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What is Cross-Selling?
Cross-selling is a sales technique where customers are encouraged to purchase additional or complementary products or services alongside their primary purchase. The goal is to increase revenue per customer by offering items that enhance their experience or fulfill related needs. Examples of Cross-Selling in General Cross-Selling in Hospitality In the hospitality industry, cross-selling involves promoting…
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What is Yield Management?
Yield Management is a pricing strategy used primarily in industries with perishable inventory, such as hospitality and airlines. It focuses on selling the right product (e.g., hotel room or flight seat) to the right customer at the right time, for the right price, to maximize revenue. Yield management optimizes revenue by balancing supply and demand,…
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What is an Online Travel Agency (OTA)?
An Online Travel Agency (OTA) is a third-party platform that allows travelers to search for, compare, and book accommodations, flights, car rentals, and other travel-related services. Popular OTAs include Booking.com, Expedia, Hotels.com, Airbnb, and Agoda. These platforms act as intermediaries between hotels and travelers, making it easier for hotels to reach a global audience. Role…
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Why Should Hotels Increase Direct Bookings?
Direct bookings are reservations made directly with the hotel, bypassing third-party intermediaries like Online Travel Agencies (OTAs). Encouraging direct bookings provides several benefits: Strategies and Best Practices to Increase Direct Bookings 1. Optimize the Hotel Website 2. Offer Exclusive Perks for Direct Bookings 3. Invest in Digital Marketing 4. Leverage Loyalty Programs 5. Improve Communication…
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Free Room Upgrade Strategy
A free room upgrade strategy involves offering a guest a higher-category room at no additional cost. This strategy is typically used to enhance the guest experience, manage inventory effectively, or foster loyalty. While it may seem counterintuitive to give away a premium room for free, it can offer strategic benefits when used wisely. Why Offer…
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Upselling
Upselling in the hospitality industry refers to the practice of encouraging guests to upgrade their current booking or purchase additional premium services or amenities that enhance their stay. It is a key strategy to increase revenue per guest while also improving their overall experience. How Upselling Works Upselling is typically offered during: Examples of Upselling…
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Occupancy Rate
Occupancy Rate is a key performance metric in the hospitality industry that measures the percentage of available rooms in a hotel that are occupied over a specific period. It is a fundamental indicator of a hotel’s operational efficiency and demand. Formula for Occupancy Rate Occupancy Rate=(Total Rooms SoldTotal Rooms Available)×100\text{Occupancy Rate} = \left( \frac{\text{Total Rooms Sold}}{\text{Total Rooms Available}} \right) \times…
Reza Karbaschian 