Reza Karbaschian

Project Management
Revenue Management
About

Category: Revenue Management

  • Understanding Hotel Pricing: Evolution, Strategies, and Best Practices

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    Reza Karbaschian
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    Hotel pricing is one of the most critical components of successful hospitality management. The price you set not only affects your revenue but also shapes your guests’ perception of value and quality. Effective pricing balances maximizing profit with attracting the right customers, ensuring both occupancy and guest satisfaction. In today’s competitive market, pricing is no…

  • Understanding Segmentation in Revenue Management

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    Reza Karbaschian
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    Segmentation is a foundational concept in revenue management, particularly in the hospitality industry. It involves dividing a diverse customer base into distinct groups with similar characteristics, behaviors, or booking patterns. By understanding the nuances of each segment, hotels and other service providers can fine-tune pricing, marketing, and inventory strategies to maximize revenue and enhance guest…

  • Understanding Global Distribution Systems (GDS): The Backbone of Travel Booking

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    In today’s fast-paced travel industry, connecting travelers with flights, hotels, car rentals, and other services requires complex technology working behind the scenes. One of the most important technologies that makes this possible is the Global Distribution System (GDS). What is a Global Distribution System (GDS)? A Global Distribution System, or GDS, is a computerized network…

  • What is Cross-Selling?

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    Reza Karbaschian
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    Cross-selling is a sales technique where customers are encouraged to purchase additional or complementary products or services alongside their primary purchase. The goal is to increase revenue per customer by offering items that enhance their experience or fulfill related needs. Examples of Cross-Selling in General Cross-Selling in Hospitality In the hospitality industry, cross-selling involves promoting…

  • What is an Online Travel Agency (OTA)?

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    Reza Karbaschian
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    An Online Travel Agency (OTA) is a third-party platform that allows travelers to search for, compare, and book accommodations, flights, car rentals, and other travel-related services. Popular OTAs include Booking.com, Expedia, Hotels.com, Airbnb, and Agoda. These platforms act as intermediaries between hotels and travelers, making it easier for hotels to reach a global audience. Role…

  • Why Should Hotels Increase Direct Bookings?

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    Reza Karbaschian
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    Direct bookings are reservations made directly with the hotel, bypassing third-party intermediaries like Online Travel Agencies (OTAs). Encouraging direct bookings provides several benefits: Strategies and Best Practices to Increase Direct Bookings 1. Optimize the Hotel Website 2. Offer Exclusive Perks for Direct Bookings 3. Invest in Digital Marketing 4. Leverage Loyalty Programs 5. Improve Communication…

  • Free Room Upgrade Strategy

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    Reza Karbaschian
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    A free room upgrade strategy involves offering a guest a higher-category room at no additional cost. This strategy is typically used to enhance the guest experience, manage inventory effectively, or foster loyalty. While it may seem counterintuitive to give away a premium room for free, it can offer strategic benefits when used wisely. Why Offer…

  • Upselling

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    Reza Karbaschian
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    Upselling in the hospitality industry refers to the practice of encouraging guests to upgrade their current booking or purchase additional premium services or amenities that enhance their stay. It is a key strategy to increase revenue per guest while also improving their overall experience. How Upselling Works Upselling is typically offered during: Examples of Upselling…

  • Occupancy Rate

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    Reza Karbaschian
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    Occupancy Rate is a key performance metric in the hospitality industry that measures the percentage of available rooms in a hotel that are occupied over a specific period. It is a fundamental indicator of a hotel’s operational efficiency and demand. Formula for Occupancy Rate Occupancy Rate=(Total Rooms SoldTotal Rooms Available)×100\text{Occupancy Rate} = \left( \frac{\text{Total Rooms Sold}}{\text{Total Rooms Available}} \right) \times…

  • Revenue Per Available Room (RevPAR)

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    Reza Karbaschian
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    Revenue Per Available Room (RevPAR) is a crucial metric in the hospitality industry that measures a hotel’s ability to generate revenue from its available rooms. It provides a more comprehensive insight into a property’s performance by combining both Average Daily Rate (ADR) and Occupancy Rate into a single figure. Formula for RevPAR RevPAR can be…