Reza Karbaschian

Project Management
Revenue Management
About

Tag: business

  • Everything About BAR (Best Available Rate)

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    Reza Karbaschian
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    The Best Available Rate (BAR), also known as Best Flexible Rate, is a cornerstone of modern hotel pricing strategy. It serves as the reference point for all other room rates, influencing how hotels present their value proposition, manage revenue, and respond to market demand. Understanding BAR is critical not just for revenue managers, but for all professionals…

  • Understanding Hotel Pricing: Evolution, Strategies, and Best Practices

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    Reza Karbaschian
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    Hotel pricing is one of the most critical components of successful hospitality management. The price you set not only affects your revenue but also shapes your guests’ perception of value and quality. Effective pricing balances maximizing profit with attracting the right customers, ensuring both occupancy and guest satisfaction. In today’s competitive market, pricing is no…

  • Understanding Global Distribution Systems (GDS): The Backbone of Travel Booking

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    Reza Karbaschian
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    In today’s fast-paced travel industry, connecting travelers with flights, hotels, car rentals, and other services requires complex technology working behind the scenes. One of the most important technologies that makes this possible is the Global Distribution System (GDS). What is a Global Distribution System (GDS)? A Global Distribution System, or GDS, is a computerized network…

  • What is Cross-Selling?

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    Reza Karbaschian
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    Cross-selling is a sales technique where customers are encouraged to purchase additional or complementary products or services alongside their primary purchase. The goal is to increase revenue per customer by offering items that enhance their experience or fulfill related needs. Examples of Cross-Selling in General Cross-Selling in Hospitality In the hospitality industry, cross-selling involves promoting…

  • What is Yield Management?

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    Reza Karbaschian
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    Yield Management is a pricing strategy used primarily in industries with perishable inventory, such as hospitality and airlines. It focuses on selling the right product (e.g., hotel room or flight seat) to the right customer at the right time, for the right price, to maximize revenue. Yield management optimizes revenue by balancing supply and demand,…

  • Occupancy Rate

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    Reza Karbaschian
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    Occupancy Rate is a key performance metric in the hospitality industry that measures the percentage of available rooms in a hotel that are occupied over a specific period. It is a fundamental indicator of a hotel’s operational efficiency and demand. Formula for Occupancy Rate Occupancy Rate=(Total Rooms SoldTotal Rooms Available)×100\text{Occupancy Rate} = \left( \frac{\text{Total Rooms Sold}}{\text{Total Rooms Available}} \right) \times…

  • Revenue Per Available Room (RevPAR)

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    Reza Karbaschian
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    Revenue Per Available Room (RevPAR) is a crucial metric in the hospitality industry that measures a hotel’s ability to generate revenue from its available rooms. It provides a more comprehensive insight into a property’s performance by combining both Average Daily Rate (ADR) and Occupancy Rate into a single figure. Formula for RevPAR RevPAR can be…

  • Average Daily Rate (ADR)

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    Reza Karbaschian
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    Average Daily Rate (ADR) is a key performance metric in the hospitality industry that measures the average revenue earned from each available room in a hotel, per day. It is an essential indicator of a hotel’s pricing strategy and helps assess the overall financial performance of the property. Formula for ADR: ADR=Total Room RevenueTotal Number of Rooms Sold\text{ADR} = \frac{\text{Total Room…

  • Key Performance Indicator (KPI)

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    Reza Karbaschian
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    Key Performance Indicators (KPIs) are measurable values that help organizations track and assess the performance of specific activities or goals. They serve as quantifiable metrics to evaluate success over time in achieving strategic objectives. KPIs are used across various industries to ensure that efforts align with desired outcomes. Characteristics of a Good KPI: Types of…

  • Guest Satisfaction Score (GSS)

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    Reza Karbaschian
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    Guest Satisfaction Score (GSS) is a metric used in the hospitality industry to measure how satisfied guests are with their overall experience at a hotel or property. It provides actionable insights into areas where service can be improved, enhancing guest loyalty and driving repeat business. How GSS is Measured: GSS is typically calculated through feedback…