Tag: digital-marketing
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How the 2026 FIFA World Cup Could Impact Montreal’s Hospitality and Tourism Industry
The 2026 FIFA World Cup, co-hosted by Canada, the United States, and Mexico, is one of the most anticipated global events in recent years. While Montreal is not a host city, its proximity to Toronto—one of the Canadian host cities—makes it a prime destination for spillover tourism. This raises the question: How will this monumental…
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Key Performance Indicator (KPI)
Key Performance Indicators (KPIs) are measurable values that help organizations track and assess the performance of specific activities or goals. They serve as quantifiable metrics to evaluate success over time in achieving strategic objectives. KPIs are used across various industries to ensure that efforts align with desired outcomes. Characteristics of a Good KPI: Types of…
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Guest Satisfaction Score (GSS)
Guest Satisfaction Score (GSS) is a metric used in the hospitality industry to measure how satisfied guests are with their overall experience at a hotel or property. It provides actionable insights into areas where service can be improved, enhancing guest loyalty and driving repeat business. How GSS is Measured: GSS is typically calculated through feedback…
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Crafting Exceptional Guest Journeys: A Data-Driven CRM Strategy for Hotels
The best CRM strategy for a hotel focuses on using data to create personalized experiences that improve guest satisfaction and loyalty while increasing revenue. Here’s a simple CRM strategy for the hotel industry: 1. Guest Segmentation 2. Data Collection and Management 3. Personalization 4. Guest Engagement 5. Loyalty Programs 6. Omni-Channel Communication 7. Real-Time Feedback…
Reza Karbaschian 