Reza Karbaschian

Project Management
Revenue Management
About

Tag: hotels

  • Why Should Hotels Increase Direct Bookings?

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    Reza Karbaschian
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    Direct bookings are reservations made directly with the hotel, bypassing third-party intermediaries like Online Travel Agencies (OTAs). Encouraging direct bookings provides several benefits: Strategies and Best Practices to Increase Direct Bookings 1. Optimize the Hotel Website 2. Offer Exclusive Perks for Direct Bookings 3. Invest in Digital Marketing 4. Leverage Loyalty Programs 5. Improve Communication…

  • Free Room Upgrade Strategy

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    Reza Karbaschian
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    A free room upgrade strategy involves offering a guest a higher-category room at no additional cost. This strategy is typically used to enhance the guest experience, manage inventory effectively, or foster loyalty. While it may seem counterintuitive to give away a premium room for free, it can offer strategic benefits when used wisely. Why Offer…

  • Upselling

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    Reza Karbaschian
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    Upselling in the hospitality industry refers to the practice of encouraging guests to upgrade their current booking or purchase additional premium services or amenities that enhance their stay. It is a key strategy to increase revenue per guest while also improving their overall experience. How Upselling Works Upselling is typically offered during: Examples of Upselling…

  • Guest Satisfaction Score (GSS)

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    Reza Karbaschian
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    Guest Satisfaction Score (GSS) is a metric used in the hospitality industry to measure how satisfied guests are with their overall experience at a hotel or property. It provides actionable insights into areas where service can be improved, enhancing guest loyalty and driving repeat business. How GSS is Measured: GSS is typically calculated through feedback…

  • Hotel’s Reservation Manager

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    Reza Karbaschian
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    A hotel’s reservation manager plays a crucial role in ensuring smooth operations related to bookings and guest stays. Their tasks typically include: A hotel’s reservation manager can also handle the hotel’s restaurant reservations, especially in smaller establishments where roles and responsibilities may overlap. Here are some specific tasks they might undertake in this context: While…