Tag: marketing
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How the 2026 FIFA World Cup Could Impact Montreal’s Hospitality and Tourism Industry
The 2026 FIFA World Cup, co-hosted by Canada, the United States, and Mexico, is one of the most anticipated global events in recent years. While Montreal is not a host city, its proximity to Toronto—one of the Canadian host cities—makes it a prime destination for spillover tourism. This raises the question: How will this monumental…
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What is an Online Travel Agency (OTA)?
An Online Travel Agency (OTA) is a third-party platform that allows travelers to search for, compare, and book accommodations, flights, car rentals, and other travel-related services. Popular OTAs include Booking.com, Expedia, Hotels.com, Airbnb, and Agoda. These platforms act as intermediaries between hotels and travelers, making it easier for hotels to reach a global audience. Role…
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Why Should Hotels Increase Direct Bookings?
Direct bookings are reservations made directly with the hotel, bypassing third-party intermediaries like Online Travel Agencies (OTAs). Encouraging direct bookings provides several benefits: Strategies and Best Practices to Increase Direct Bookings 1. Optimize the Hotel Website 2. Offer Exclusive Perks for Direct Bookings 3. Invest in Digital Marketing 4. Leverage Loyalty Programs 5. Improve Communication…
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Upselling
Upselling in the hospitality industry refers to the practice of encouraging guests to upgrade their current booking or purchase additional premium services or amenities that enhance their stay. It is a key strategy to increase revenue per guest while also improving their overall experience. How Upselling Works Upselling is typically offered during: Examples of Upselling…
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Key Performance Indicator (KPI)
Key Performance Indicators (KPIs) are measurable values that help organizations track and assess the performance of specific activities or goals. They serve as quantifiable metrics to evaluate success over time in achieving strategic objectives. KPIs are used across various industries to ensure that efforts align with desired outcomes. Characteristics of a Good KPI: Types of…
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Guest Satisfaction Score (GSS)
Guest Satisfaction Score (GSS) is a metric used in the hospitality industry to measure how satisfied guests are with their overall experience at a hotel or property. It provides actionable insights into areas where service can be improved, enhancing guest loyalty and driving repeat business. How GSS is Measured: GSS is typically calculated through feedback…
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Crafting Exceptional Guest Journeys: A Data-Driven CRM Strategy for Hotels
The best CRM strategy for a hotel focuses on using data to create personalized experiences that improve guest satisfaction and loyalty while increasing revenue. Here’s a simple CRM strategy for the hotel industry: 1. Guest Segmentation 2. Data Collection and Management 3. Personalization 4. Guest Engagement 5. Loyalty Programs 6. Omni-Channel Communication 7. Real-Time Feedback…
Reza Karbaschian 